Know how to sell to the end customer
success stories
Goal
Get closer to end customers in order to influence them more directly in their choices.
Clients
Of Swiss origin and present in 35 countries with 2,500 employees.
Leading global provider of material handling solutions.
Expectations
Develop their interest in the sectors of activity of these end customers.
Express the benefits of the proposed solutions in terms of customer benefits.
Strenghts
The salespeople are all seniors in their sector of activity
They put themselves at the service of their direct customer, the integrators, to meet their needs and resolve their problems.
Success
A greater understanding of end customers and their challenges.
Know how to adapt your speech and not be too technical.
Have increased the levels of influence with decision-makers.